Clint Hansen

Clint Hansen


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A PROPOSAL FOR HUBBELL REALTY COMPANY

1856
↓
WHAT'S NEXT

A visual legacy for a company still building its future.

Hubbell already creates places.

This idea is about creating something else alongside them:
the visual memory of what those places - and the people behind them - mean.

See What This Could Become
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THE MOMENT

170 YEARS
ISN'T AN ENDING.

There are moments when an organization naturally looks backward. An anniversary. A leadership transition.
A completed project.

But Hubbell's history suggests something more interesting. Again and again, the company has used what it has learned to build something it hadn't built before.

THE VALUE OF 1856
IS WHAT IT MAKES POSSIBLE NEXT.
This is a moment to record the next chapter while it is happening.
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THE OPPORTUNITY

BUILD THE PLACE.
PRESERVE THE MEANING.

Real estate leaves enormous physical evidence behind.

What is easier to lose are the human things: the first sketch, the difficult decision, the person who solved the problem, the crew that finished the work, the family receiving the keys, the volunteer who showed up before sunrise, the reason a project mattered.

AN ARTIST CAN PRESERVE WHAT A BUILDING CANNOT.

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ARTIST + STORYTELLER + AMBASSADOR

ONE ROLE.
THREE FUNCTIONS.

ARTIST

Create

Original paintings, sculpture, assemblage, mosaic, illustration and dimensional work worthy of the environments Hubbell creates.

STORYTELLER

Discover

Work across divisions to find human, historical and cultural stories with lasting significance.

AMBASSADOR

Extend

Help each work become an experience, story and conversation reaching far beyond the wall.

THE ART IS THE CENTERPIECE.
THE VALUE RADIATES OUTWARD.
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01
CONCEPT / THE LONG SHADOW

1856 WASN'T THE STORY.

It was the first line.

Imagine a large horizontal mixed-media work.

Nineteenth-century handwriting, surveying marks and an early map begin the composition. From there, individual lines move through time: rail, water, streets, buildings, neighborhoods, trails and river. By the opposite side of the work those historic marks have evolved into contemporary Des Moines.

ONE SMALL BEGINNING. A VERY LONG SHADOW.



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02
CONCEPT / GROUNDWORK

A CITY
IN LAYERS.

A dimensional wall work built almost like a geological section. Wood. Steel. Concrete. Copper. Glass. Maps. Construction drawings. Different eras of Hubbell's work are physically layered over one another. Viewed straight on, they form a contemporary city. Viewed from the side, the history underneath the surface becomes visible.

EVERYTHING VISIBLE TODAY RESTS ON SOMETHING BUILT BEFORE IT.
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03
CONCEPT / FIVE DAYS

SOME BUILDINGS ARE MEASURED DIFFERENTLY.

Five tall hand-made mosaic panels. One for each day of a Hubbell Extreme Build. The first begins with lines and raw material. Each successive panel becomes more complete. But the final panel does not end with the building. It ends with the people the building exists to serve.

DAY 1: MATERIALS.    DAY 5: LIVES CHANGED.



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CONCEPT / FIVE DAYS

SOME BUILDINGS ARE MEASURED DIFFERENTLY.

Five tall hand-made mosaic panels. One for each day of a Hubbell Extreme Build. The first begins with lines and raw material. Each successive panel becomes more complete. But the final panel does not end with the building. It ends with the people the building exists to serve.

DAY 1: MATERIALS.    
DAY 5: LIVES CHANGED.



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04
CONCEPT / THE NEXT 170

LEGACY
WITHOUT
NOSTALGIA.

A suspended sculpture formed from translucent layers.

Historic Des Moines sits deepest. Today's Hubbell footprint moves forward from it. Regional growth follows.

With every layer, the image becomes less complete.

The future is deliberately unfinished.

THE LAST LAYER
HASN'T BEEN PAINTED YET.
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ONE ORIGINAL WORK / MANY LIVES

ART DOESN'T HAVE TO
STOP AT THE WALL.

The original remains the heart of the idea.

But the story behind that artwork can travel.

Corporate Spaces Original work connected to Hubbell rather than generic décor.
Property Environments Site-specific work that gives individual places a story.
Recruiting A different way to communicate culture and purpose.
Social + Video The making of the work becomes original content.
Investor Communication Visual storytelling with meaning beyond stock photography.
Client Experience Stories worth remembering after the meeting ends.
Events An unveiling creates a natural moment to tell the larger story.
Leadership Gifts Studies or editions can mark important milestones and relationships.
THE ART ISN'T CREATED FOR MARKETING.
MARKETING BENEFITS BECAUSE THE ART EXISTS.
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A COMPANY THIS DIVERSE CREATES ENDLESS SUBJECT MATTER

ONE HUBBELL.
MANY STORIES.

DEVELOPMENT

How a place begins.

CONSTRUCTION

How an idea becomes physical.

HOMEBUILDING

The moment a structure becomes someone's home.

PROPERTY MANAGEMENT

What happens after the ribbon is cut.

COMMUNITY

The impact beyond the property line.

PEOPLE

The individuals behind all of it.

An Artist Ambassador can move between these worlds rather than belonging to only one division.

That is where some of the most interesting stories are likely to be found.

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ADDITIVE BY DESIGN

THIS DOESN'T
REPLACE ANYONE.

Hubbell already works with talented marketers, designers, architects, photographers, filmmakers, consultants, community partners - and at times, other artists.

It should continue to.

An Artist Ambassador serves a different purpose.

ONE ARTIST CAN HOLD
A CONTINUING THREAD
WITHOUT BECOMING
THE ONLY ARTIST
IN THE ROOM.

The role can collaborate with other artists, help identify public-art opportunities, work beside architects and designers, and give Hubbell's existing marketing team original stories to amplify.

This isn't exclusivity. It is continuity.
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THE ARTIST

STORIES
MADE
VISIBLE.


For more than three decades, I have worked where art, design, brand and storytelling meet.

I have created imagery. Built brands. Led creative teams. Designed communications. Illustrated ideas. Produced video. And made original work with my hands.

The Artist Ambassador idea brings those experiences together.

I AM INTERESTED IN
MORE THAN MAKING ART
FOR HUBBELL.

I am interested in understanding the company well enough to recognize the stories that deserve to become art - then making them impossible to forget.

View Selected Work
20 Minutes
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20 minutes
ONE CONVERSATION

20 MINUTES.

Enough time to decide whether this idea deserves a second conversation.

There is considerably more we could explore: which stories deserve preserving, where the work could live, how associates might participate and how individual artworks could become part of Hubbell's history.

Start here

Let’s have the conversation.

A sentence or two is enough. I’ll personally respond.
Or give me a call and we can talk. 515-380-4737

Your message comes directly to me. No mailing list. No automated sales follow-up.

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